Lakefront Brewery
Press Release

Lakefront Brewery Unveils Tropical Rabbit, a Sun-Soaked Tropical Ipa Helping Escape the Wisconsin Winter, With a Free Beer Party to Celebrate Its Arrival

Lakefront Brewery is embracing a balmy mindset with an exciting new year-round release this week of Tropical Rabbit, a citrusy, pineapple, fruit-forward Tropical IPA.

By - Jan 27th, 2026 09:03 am

MILWAUKEE (JANUARY 27th, 2026) –This sun-glassed rabbit will be hopping onto shelves and tap handles across the state, the perfect complement to Lakefront’s IPA series. Currently, Lakefront has its original Lakefront IPA, which is a West Coast-style IPA, Hazy Rabbit, an East Coast-style IPA, and Royal Rabbit, an Imperial IPA. Now it’s Tropical Rabbit’s turn, taking Lakefront Down Under to use distinctive tropical fruit-forward hops from Australia which give this IPA a big citrus and pineapple taste.

“There are some exciting new tropical flavored hops on the market from Australia, and we wanted to offer consumers a more modern hop flavor in our “Rabbit” series of beers,” said John Huber, Sales Manager of Lakefront Brewery. “Our brewers did a wonderful job extracting the tropical fruit flavors from the Eclipse, Galaxy, and Vic Secret hops to make this a very tasty IPA.”

This unfiltered brew is also light in color but has added body from oats that will give it some notable creaminess in the mouthfeel, a full-flavored beer coming in at 6.8% ABV and 29 IBUs.

The brewery is celebrating its release with a party at their Beer Hall on Thursday, February 5th. At 5pm, Lakefront will be tapping a free half barrel of Tropical Rabbit, available until it kicks. The vibes will be warm and tropical as they host a Hula Hoop contest at 6pm and a Limbo competition at 6:30pm. Lakefront recommends matching the vibe with your best beachy wardrobe to be entered into their Hawaiian Shirt Contest at 7pm. Winners of each contest will receive a case of Tropical Rabbit IPA. Every attendee will also be handed a free Tropical Rabbit pint glass to take home.

Find Lakefront’s new Tropical Rabbit IPA in stores, bars, and restaurants across Wisconsin, available on tap, in 12 oz cans, and in 6-packs. Try Lakefront Brewery’s BEER FINDER to find a rabbit near you.

Learn more about their Tropical Rabbit IPA and explore their other rabbit varieties by clicking HERE.

 

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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