BBB Tip: Shop with confidence on Cyber Monday

Milwaukee, Wis. – The Monday following Black Friday, known as Cyber Monday, is one of the top shopping days of the year. But of course, not all deals will be limited to Cyber Monday; many online shopping activities and special holiday sales started as early as Halloween and will continue throughout the holiday season.

But online shopping – even on Cyber Monday – has risks. Be wary of misleading advertisements, lookalike websites, and untrustworthy sellers. BBB has tips to help you shop online this holiday season to achieve maximum savings while protecting your personal information and hard-earned money.

BBB Pro Tips for a successful Cyber Monday

• Beware of false advertising and phony websites. If a company sells the hottest item of the year at a price that seems too good to be true, it probably is. Watch out for false advertising and closely monitor the web address in your browser. Scammers love to create lookalike websites that, at first glance, appear to belong to a trusted retailer. Ensure that your site has the correct business name spelling, legitimate contact information and working customer service numbers.
• Shop with trustworthy sellers on secure sites only. Be wary of businesses you aren’t familiar with. Check their BBB Business Profile on BBB.org, review the rating, and read customer reviews. In addition, be sure any web page you purchase from is secure. Secure web addresses begin with “HTTPS, “not just “HTTP.” Never put personal or credit card information in forms on non-secure web pages.
• Keep your antivirus software up to date. Ensure you have antivirus software installed on your computer or mobile device and that it is current. This protection will help you avoid non-secure websites and pop-up phishing scams and help keep your personal information safe.
• Price check before you buy. Dozens of online retailers will claim they have the best price on an item, but their offers can be misleading. Do your homework by comparing prices. Remember that the best deal may not be the real deal.
• Take advantage of rewards and loyalty programs. Check your credit card rewards program for special point offers that could add up on Cyber Monday and throughout the holidays. Make purchases using loyalty programs; many major retailers offer them.
• Use your credit card. It’s always best to make online purchases with your credit card. If shady charges appear later, you can contest them through your credit card company. Debit cards usually don’t offer this same protection. Never purchase with online sellers by giving them prepaid debit cards or wiring money.
• Understand return policies. Online store policies may change for Cyber Monday offers. Read the fine print before you buy. Understand the return or exchange policy for the item you want to purchase. Be aware that stores may not allow returns for “final sale” or “closeout” items. Be sure to get gift receipts so the recipient can return or exchange the item if necessary.
• Watch out for phishing scams. Busy schedules and increased purchases make it easier to miss – and fall victim to – a phishing scam. Look out for unsolicited emails, texts, calls, or letters. These messages may claim you have a gift waiting for you or that there is a problem with delivery – all you need to do is click on a link or give up your personal information. Avoid phishing scams by ignoring suspicious correspondence and calls from unfamiliar phone numbers.
• Look for the BBB Seal. It’s the Sign of a Better Business. Shop with confidence and peace of mind, avoid scams, and make smart purchase decisions on Cyber Monday and this holiday season by choosing businesses that prioritize trust and ethics in the marketplace. BBB Accredited Businesses adhere to the BBB Standards and will display the BBB Seal.

For more information

Check out BBB’s tips on online shopping. If you’ve spotted an online scam, report it to BBB ScamTracker.

Read more BBB holiday tips.

For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.

ABOUT BBB: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.