Lakefront Brewery
Press Release

Lakefront Brewery Unveils Their 2024 Lineup of Black Friday Beers for Year 14

Black Friday is a big day for beer, the local brewery looks forward to continuing their tradition of hosting one of the biggest Milwaukee beer events of the year.

By - Nov 5th, 2024 09:35 am
Black Friday 2024. Image courtesy of Lakefront Brewery.

Black Friday 2024. Image courtesy of Lakefront Brewery.

MILWAUKEE (November 5th, 2024) – It’s not too long after Thanksgiving dinner that beer fans will begin to line up at the Milwaukee staple on Commerce Street. Their doors will open at 8AM the next day to a line of hundreds of excited and thirsty Black Friday guests.

“We have created three barrel-aged beers that have been aging all year and a triple IPA that are all world class and that are only available on Black Friday”, says Russ Klisch, President and Co-Founder of Lakefront Brewery, “Besides the great beer, I always look forward to spending time with folks out in line where there’s an unmatched level of excitement.”

Lakefront offers up the following 4 varieties of their rare Black Friday beer to take home:

2024 Black Friday™ Imperial Stout | Aged in Bourbon and Brandy barrels, the 2024 version of our gold standard brew combines massive caramel and roasted malts with huge vanilla and oak flavor. Sold for $20 each plus tax.

 2024 Black Friday™ Triple Black IPA | Big, bold, and hoppy, this Triple Black IPA hits the glass obsidian black with a foamy tan head kicking up aromas of chocolate, orange zest, and rose water. Gratuitous Cascade, Chinook, and Centennial hops yield up-front citrus and tropical fruit notes, while Belgian caramel malts lend balance and sweet cocoa and caramel flavors. Sold for $20 each plus tax.

 2024 Black Friday™ Imperial Brown Ale Aged in Wollersheim Winery Port Barrels | A big, hearty Imperial Brown Ale aged in Port wine barrels from Wisconsin’s own Wollersheim Winery. Brought together, flavors of brown bread crusts and caramel malt roll into port notes of oak plank, vanilla, dried fruit, and marzipan. Sold for $30 each plus tax.

2024 Black Friday™ 5-Year-Old | This big stout has been asleep in Bourbon barrels since 2019. The big, roasty, chocolatey Imperial Stout left all traces of alcohol heat behind in the barrel and picked up flavors of vanilla, pecan praline, marzipan, and a touch of pipe tobacco. Sold for $30 each plus tax.

All varieties will be packaged in colorful 19.2 oz. cans and placed in dynamic individual boxes with no limit to the amount that an individual can purchase. Lakefront notes that the yield of 2024 Black Friday beers will be shorter than in recent years as only 2,000 cans of the regular version and only 1,000 of each varietal will be available. Show up early this year to enjoy breakfast items (and cheese curds) from their famous CurdWagon starting at 5AM. Our gift shop inside will open early with exclusive Black Friday items and other warm weather garb if your preparations weren’t up to snuff.

A collectible Black Friday souvenir-dated glass will be free for those who purchase a minimum of 4 Black Fridaycans.

Lakefront is excited to announce the return of the Warm Hearts Community Coat Drive benefiting students of George Washington Carver Elementary. Guests who donate a laundered, gently used coat suitable for youth ages 3 to 14 years will receive one bottle/can of a prior year’s Black Friday™. Guests may donate additional coats with a maximum of 2 bottles/cans per donor over 21. Coats will be accepted conditionally at Lakefront Brewery’s discretion to ensure immediate wearability. They also encourage donors to bring colorful, youth-appropriate items, especially coats for girls and young teen women, giving students the dignity of choice.

The Riverwest Brewing Syndicate (Lakefront Brewery, Black Husky Brewing, Gathering Place Brewery, Amorphic Beer) recently announced the return of their Black Friday shuttle bus. Starting at Lakefront, the shuttle will make continuous round trips to all four breweries from 10AM to 3PM. As always, Lakefront encourages everyone to make safe, responsible choices when it comes to these events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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