fireside MARKET Breaks Ground on First Southeastern Wisconsin Location

Slinger, WI, October 15, 2024 – Today, owners and developers of fireside MARKET gathered with Village of Slinger community members and officials to celebrate the groundbreaking of fireside MARKET, the first development of the 130-acre Merchant Village in Slinger, Wisconsin. As a food forward, modern market prioritizing meeting the needs of the community, fireside MARKET will become a gateway to the community, providing made-to-order, high-quality food and frictionless, technology-driven offerings.

Slinger is the first fireside MARKET in southeastern Wisconsin. Additional communities across the Milwaukee metropolitan region are being considered for future fireside MARKET locations.

“We’re very excited to hit this milestone and look forward to opening Slinger’s fireside MARKET in the summer of 2025,” said David Lloveras, executive vice president of fireside MARKET. “As the inaugural business launching at Merchant Village, we’ll be an integral feature of this development, and of the Slinger community. We are confident this fireside MARKET will become a preferred gathering place for families, seniors and area travelers.”

The fireside MARKET concept is unique to the Midwest and is at the cutting edge of design, product and service trends. The MARKETs will focus on fresh, made-to-order food with the convenience of drive through, curbside pickup, and preorder options. Outstanding restrooms will serve the needs of all guests, and a hearth and home experience will offer a community feel to enjoy purchased meals. Locations will also use an environmental strategy to innovate, such as offering EV Chargers, green space, recycling, and local sourcing. The Slinger store will also offer diesel fuel to provide an unmet need on the I-41 corridor.

The Slinger fireside MARKET is developed by Sagewind Development, and construction will be managed by Greenfire Management Services. Along with fireside MARKET, all three organizations are subsidiary companies of Potawatomi Ventures, which is owned and operated by the Forest County Potawatomi Community.

Nelson Worldwide and Paragon were the design team supporting fireside MARKET in the creation of its prototype. The 9,700 square foot facility will occupy 5.1 acres of Merchant Village.

“The Village of Slinger is thrilled to become home of the region’s first fireside MARKET,” said Scott Stortz, village president of Slinger. “We look forward to how it brings life to the new Merchant Village development, and to showcasing this new modern market concept to southeastern Wisconsin.”

To learn more about fireside MARKETs, visit firesidemarket.com.

ABOUT fireside MARKET: fireside MARKET was created as a food forward, modern market prioritizing meeting the needs of the community. A subsidiary of Potawatomi Ventures, fireside MARKETs are currently located in Crandon and Carter, in Forest County, Wisconsin. The company is currently identifying additional locations throughout Southeastern Wisconsin. To learn more about fireside MARKETS, visit firesidemarket.com.

ABOUT SAGEWIND DEVELOPMENT: Sagewind Development, a subsidiary of Potawatomi Ventures, was founded in 2022 to maximize wealth potential through the development of real estate throughout Wisconsin. Located in downtown Milwaukee, Sagewind Development sponsors, develops, owns and manages profitable real estate projects with a focus on multifamily, mixed-use, and industrial assets. For more information, visit sagewind.com.

ABOUT GREENFIRE MANAGEMENT SERVICES: Greenfire Management Services is a construction company with locations in Milwaukee and Wausau. Founded in 2010, Greenfire is a wholly owned company of Potawatomi Ventures, the investment arm of the Forest County Potawatomi Community, and as such, maintains minority contractor status. Greenfire is a reputable, local builder that provides innovative construction services backed by a corporate commitment to total quality management. For more information, visit greenfire.com.

ABOUT POTAWATOMI VENTURES: Potawatomi Ventures is owned and operated by the Forest County Potawatomi Community of Wisconsin. The Company seeks to generate wealth and improve the quality of life for the Tribe by making strategic investments, acquisitions and prudent asset management decisions. Resources generated by Potawatomi Ventures and its holdings help diversify the tribal economy supporting Forest County Potawatomi’s tribal government and help improve the lives of tribal members. Potawatomi Ventures subsidiary companies include Greenfire Management Services, Data Holdings, Sagewind Development, Wgema Leasing, fireside MARKET, and several Federal contracting operations. For more information, visit potawatomiventures.com.

ABOUT MERCHANT VILLAGE: Located in Slinger, Wisconsin at the southwest quadrant of Interstate 41 and U.S. Highway 60 and strategically positioned between Milwaukee and the Fox Valley, Merchant Village is the perfect destination for commercial and industrial companies looking to grow and expand. It’s location, offering, and connectivity are incredibly appealing. It’s conveniently located just 35 minutes from Downtown Milwaukee, and 35 minutes from Fond du Lac. Slinger is known for its low tax rate environment, ease of doing business, exceptional schools, and strong local community. Merchant Village spans nearly 130 acres and is devoted to a mix of commercial uses – convenience, hospitality, senior living, medical, financial services and light industrial/manufacturing. For more information, visit www.merchantvillageslinger.com

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.