What’s New at American Family Field

MILWAUKEE – The Milwaukee Brewers announced today new enhancements at American Family Field for the 2024 season, changes that will be certain to enrich the ballpark experience.

On entering, fans will take note immediately of the much-improved scoreboards and LED digital displays that will provide greater visibility to every aspect of the ballgame. Additionally, enhanced food and beverage offerings will be available at the 3rd Street Market Hall Annex, inspired by the original location in downtown Milwaukee and including several favorite local food vendors. The Brewers Team Store has also expanded and reconfigured to offer a variety of new products, and increased ease for the shopping and check-out process.

The most noticeable upgrade this season will be brand new scoreboards and LED digital displays behind home plate and along the baselines. The centerpiece of the installation is the new 8mm LED digital display overlooking center field, measuring 12,077 square feet. The main display will be among the largest scoreboards in Major League Baseball, boasting full-screen edge-to-edge coverage, and is more than twice the size of the current display at 5,940 square feet. Scoreboard Rendering

Fans will also enjoy increased visibility with a brand new 2,840 square-foot 8mm LED scoreboard over right field. The increased pixel resolution of both scoreboards creates high-impact digital media canvases capable of detailed player statistics and game highlights, promotional features and much more – delivering a more exciting in-game experience for Brewers fans.

The Milwaukee Brewers have partnered with ANC, a leader and innovator in the digital signage and visual display industry. The multi-faceted partnership has ANC overseeing the enhancement of existing digital and static stadium signage, the installation of new LED signage and the integration of a new broadcast control room.

“With the advancements in technology since we last installed a new board, the new displays are a game-changer,” said Brewers President – Business Operations Rick Schlesinger. “The boards will offer greater visibility from all areas of American Family Field, significantly better picture quality and facilitate enhanced in-game content.”

The American Family Field food and beverage offerings have received high marks from fans, and 2024 will feature an even better line up. Working with 3rd Street Market Hall, the Brewers have created a space inspired by the culinary and cultural experience of the original location. The 3rd Street Market Hall Annex will be located on the right field loge level, boasting four local vendors: Kompali Tacos, Smokin’ Jack’s BBQ, KAWA (Asian fusion) and Anytime Arepa (Venezuelan). In addition to the food offerings, the space has been redesigned and reconfigured as a gathering spot to welcome fans with a gaming area for kids both young and old.

“We are continually looking for ways to create the best experience for our fans. With the addition of the 3rd Street Market Hall Annex to American Family Field, fans will be able to enjoy local vendors with the atmosphere of the popular Milwaukee food hall location,” added Schlesinger.

The Brewers Team Store in left field is one of the most popular stops at American Family Field, open year-round and offering a variety of the newest and most sought-after Brewers apparel and accessories. The off-season expansion and sales floor reconfiguration adds an increased selection in all retail categories, including a customization corner, more space for improved gameday shopping and a streamlined check-out process in a newly added register room.

Mark your calendars to lock in tickets for the 2024 season. Single-game tickets go on sale in February at brewers.com, 1-800-933-7890, as well as at the American Family Field Ticket Office.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.