Brewers Roll Out “414 Menu” for Concessions Savings; Enhance Game Day Experience for Fans

MILWAUKEE – From value concession packages to autograph sessions on Sundays, the Brewers are rolling out an array of new fan experiences to create an even better American Family Field experience in 2023.

Same Great Quality in a New Size – 414 Menu
New to the lineup in 2023, the Brewers are rolling out the 414 Menu, a value menu available at 12 concession stands spanning each level of ballpark. The 414 Menu offers four items a la carte, for just $4 each – a junior hot dog, junior nachos, Cracker Jack and 16 oz. soda. The value pricing offers more flexibility for fans at every home game.

In addition, the Brewers are reducing prices on more than 15 additional food items this season.

“We take great pride in our food and beverage offerings at American Family Field, and it all starts with feedback we receive from the fans,” said Brewers President – Business Operations Rick Schlesinger. “The 414 Menu and reduced prices on a number of other popular items this year will provide more value options for all fans at concession stands throughout the ballpark.”

Sundays Are for the Youngsters – and Young at Heart
Sundays have long been popular for families and groups, but the addition of the new Sunday Fun-Day Bundle, packaged with exciting experiences and value pricing for even the youngest Brewers fans, makes Sunday home games a perfect choice for a family outing.

New this year, the Sunday Fun-Day Bundle is available for all Sunday home games and is one of the best value packages offered. The Bundle is on sale now and comes with four Terrace Outfield tickets, four hot dogs, four sodas, and one general parking pass for just $59. Up to eight additional tickets may be added to the package to accommodate larger groups and families.

This season, the Brewers are bringing back one of the most popular features from the past – Autograph Sundays – regularly scheduled autograph sessions for kids. Taking place from 11:50 a.m. – 12:15 p.m. every Sunday home game from April through August, children ages 14 and under are invited to the seats by the warning track to receive an autograph from a Brewers player, alumni and or other Brewers personality. Up to six different stations will feature a player or other personality each Sunday. Autographs are limited to one per child and full-sized bats are not allowed.

Every Sunday home game, the Famous Racing Sausages® are joined on the warning track by their mini version in a kid’s sausage race, presented by Johnsonville®. Families are encouraged to stay for the entire game to enjoy Kids Run the Bases, presented by Aurora Health Care® where kids 14 and under are invited onto the field to run the bases.

“Brewers Sunday afternoon games have always been a popular gathering place for families with children,” Schlesinger said. “We are now bringing new value pricing and a number of popular activities into the Sunday experience to enhance.”

Turn the Energy UP
Debuting this season, the new 4-1-Force entertainment squad brings energy, excitement and team spirit to all Brewers home games. They will be seen on the dugout throwing t-shirts, leading in-game promotions and interacting with Brewers fans throughout the ballpark. The 4-1-Force will join the Brew Crew as an integral part of the Brewers game day experience.

Adding to the energy and excitement this season, American Family Field installed a new state-of-the-art audio system, marking the first time the sound system at American Family Field has been upgraded since the ballpark was built. Further, colored LED lights have been added for more options to celebrate and entertain fans. Fireworks also return every home game to amplify home runs and wins. Look for the colorful fireworks display above the scoreboard.

Fans can show their pride with the latest apparel and accessories available at the Brewers Team Store, and throughout the ballpark. The Brewers Clubhouse Shop has expanded its game-used and memorabilia offerings with a new shop located on the Field Level concourse, in the heart of the First Base Ward. Fans can also customize hats with a variety of patches at the new Brewers Team Store Hat Shop, located near the Third Base Ward. The Hat Shop is open on game days only.

Something’s Brewing
One of the most exciting additions to American Family Field is the J. Leinenkugel’s Barrel Yard. In partnership with The Jacob Leinenkugel Brewing Company, a division of Molson Coors, the working brewery captures the great history of Milwaukee as an iconic brew town.

The space features specialty beer brewed onsite by the Master Brewers at Leinenkugel’s, as well as a full-service bar and restaurant experience in one of the most premier locations of the ballpark, overlooking left field at American Family Field. J. Leinenkugel’s Barrel Yard will open to the public on Monday, April 3 when the Brewers take on the New York Mets at 1:10 p.m. in the 2023 Home Opener.

Don’t miss your chance to lock in tickets for the 2023 season. Single-game tickets go on sale this Saturday, Feb. 25 at 9 a.m. CT at brewers.com, 1-800-933-7890, as well as the American Family Field Ticket Office. All online and phone purchases will be digitally delivered via MLB Ballpark app.

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