Ever Growing Milwaukee Manufacturer Adding Sixth Facility
Sellars continuing its trend of repurposing existing buildings.
6565 N. 60th St. Photo by Jeramey Jannene.
Sellars Absorbent Materials, the maker of Bravo, Clean Task and Mayfair cleaning products, continues to expand its footprint across Milwaukee.
For the second year in a row, the company is adding a new plant to its roster.
According to an occupancy permit request, the company is working to open a new facility at 6900 N. Teutonia Ave. The three-acre property includes a 32,928-square-foot building, constructed in 1961. It will be used, according to the pending permit, for “manufacturing, heavy.”
Sellars’ other locations include its headquarters and manufacturing plant at 6565 N. 60th St., a second manufacturing plant at 6540 N. Industrial Rd., a distribution center at 7701 W. Calumet Rd., a warehouse at 5800 W. Hope Ave. and a manufacturing plant at 5400 W. Good Hope Rd.
The $15 million Good Hope Road facility opened in 2025. At the time, the company reported having about 220 employees.
Founded in 1985, Sellars manufactures products to clean up industrial spills. Its growth has also cleaned up retail leftovers. The Calumet Road and Hope Avenue facilities are former big-box stores.
The Teutonia Avenue facility was last occupied by Holming Fan & Fabrication. After the business closed, the building’s contents were to be sold at auction in December 2025 but, according to an auction website, were instead sold in a bulk transaction.
A limited liability company registered to Bill Sellars, a co-owner of the family-owned materials company, owned the property from 2020 through June 2025. Then it was sold to a limited liability company affiliated with real estate broker Patrick Gallagher for $700,000.
Sellars Absorbent did not respond to a request for comment.
Existing members must be signed in to see the interactive map. Sign in.
If you think stories like this are important, become a member of Urban Milwaukee and help support real, independent journalism. Plus you get some cool added benefits.
