Op-Ed
Treat Start-up Companies Like the Bucks
$250 million spent on NBA arena could launch 500 high-growth start-up businesses.
Get a daily rundown of the top stories on Urban Milwaukee
$250 million spent on NBA arena could launch 500 high-growth start-up businesses. Back to the full article.
Lobby View
Picture 4 of 6
As befits the main arena entry, the monumental east atrium soars almost 100 vertical feet, connecting every level of the arena from Ground/Event Level to the uppermost Panorama Level perched above the upper seating tier. The atrium is activated at every level by club spaces, sponsor experiences and public concourses, and its east facade is defined by a full-height curtain wall offering some of the best views of the city of Milwaukee.
