WMSE’s 12-12-12 drive

eyes all aglow, etc

By - Dec 12th, 2008 02:52 pm
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We got this press release from our pals at WMSE 91.7 FM this morning, and it positively made our cheeks pink with love and harmony:

Dear Friends and Lovers,

We know this might sound unusual, but we are thrilled this morning to thank another member of the Milwaukee radio community – FM102.1. On their own, the kind folks at 102.1 decided to devote their resources to helping WMSE achieve today’s 12-hour, $12,000 pledge marathon goal . They are running on-air promos, are linking to our pledge page, and this morning at 8am, Kramp & Adler will be interviewing station manager Tom Crawford.

You might be asking yourself, why? Why would one radio station make the extra effort to help another? We could explain it to everyone, but we’d rather let 102.1 do the talking. From the page 102.1 is devoting to our cause:

Why are we supporting another radio station? WMSE is not “competition.” They’re a vital and important part of Milwaukee culture. Our DJs are listeners of their radio station. Our Sales Manager was a DJ at MSE for over a decade. In other words, we’re fans. We think supporting this Milwaukee institution is in our community’s best interest. Thanks for your continued support.

We think this is just amazing! If you feel the same way about WMSE, please call in, or go online, and pledge your support to 91.7FM today before 6PM.

If you want to feel the glow for yourself, go ahead and make a donation today.

It’s been a tumultuous week — the potentially devastating failure of the auto bailout plan, the arrest of corrupt Illinois Governor Rod Blagojevich, rising unemployment numbers. Like most of us, I’m broke as a chicken and anxious about the future. But between this small but triumphant news from community radio, Quinn Scharber’s tambourine orchestra on Wednesday and a moving interview this morning with MacCannon Brown, I’m feeling the love and ready for the weekend, the Get Down, and whatever the next few weeks happen to hold.

Categories: VITAL

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