Wisconsin Department of Tourism

Gov. Evers, Wisconsin Office of Outdoor Recreation Highlight More Than $49 Million Economic Impact of Five Outdoor Recreation Destinations in Wisconsin

The DIY economic impact reports show local economic impact of outdoor recreation in six Wisconsin counties

Gov. Evers Highlights 2025 Accomplishments

Gov. Evers Completes Annual 72-County Tour of Wisconsin

Gov. Evers Announces Wisconsin Capitol Holiday Tree Named in Top 10 Best Holiday Lights Displays in the Nation

Gov. Evers, Wisconsin Department of Tourism Celebrate Forecasted Record-Breaking Growth For 2026 Great Lakes Cruising Season

Over 170,000 passenger visits and approximately $290 million in economic impact from Great Lakes cruises expected in 2026

Gov. Evers, WisDOT Celebrate 50th Anniversary of Wisconsins First Rustic Road

Gov. Evers, Green Bay Packers Announce Lambeau Field as Travel Wisconsin’s Newest “Wonder of Wisconsin”

Governor announces new designation that will denote Lambeau Field among the state’s most unforgettable destinations

Statement from Mayor Cavalier Johnson on Tourism Numbers Showing Milwaukee is the State’s Travel Leader

County Executive David Crowley Celebrates Historic Economic Impact in Milwaukee’s Tourism Industry

Milwaukee County's tourism industry achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue

Gov. Evers, WisDOT Release 2025 Rustic Roads Guide, Celebrate 50th Year of First Rustic Road

Wisconsin’s first Rustic Road dedicated in 1975, now featuring 126 throughout the state

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin