Press Release
Press Release

Zoup! Fresh Soup Company Stirs Up Milwaukee with May 7th Grand Opening

Fast-casual restaurant opens first location in Wisconsin, offering hundreds of award-winning soups and other fresh fare

By - May 1st, 2015 02:16 pm
The Avenir Rendering

The Avenir Rendering

To satisfy growing marketplace demand for high-quality, healthy and convenient dining options, Zoup! Fresh Soup Company franchisees and husband and wife team, David & Marita Thiele, will open the first Zoup! location in Wisconsin on Thurs., May 7th. The new restaurant is located in the Avenir complex at 1433 N. Jefferson Street in Milwaukee.

As part of its grand opening celebration, Zoup! will host a pre-opening fundraising event on Wed., May 6th  from 5 to 8 pm to benefit Danceworks which is focused on enhancing the joy, health and creativity of the community through performances, classes and outreach activities that integrate dance and other art forms. For a $5.00 donation, guests will enjoy a bowl of soup, a big hunk of bread and a fountain drink, with 100 percent of the proceeds benefitting the organization.

An established brand throughout the United States and Canada – with more than 70 restaurants in 18 states/provinces – Zoup! is targeting Wisconsin as part of an overall expansion strategy.

“We’re very excited to open the first Zoup! in Wisconsin and we’re confident that Zoup!’s wide variety of soups, salads and sandwiches will provide a great dining alternative for the community,” said David Thiele. “I love the concept of good soup and how it translates across time and people, along with the fact that it is a healthier alternative.”

Zoup! features hundreds of award-winning soup recipes with 12 rotating daily varieties, including low-fat, low-cal, vegetarian, dairy-free and gluten-free options, all served with a hunk of freshly baked bread. Customer favorites include Chicken Potpie, Lobster Bisque and Vegetarian Split Pea. The menu also features made-to-order salads and sandwiches, and all items are available in convenient catering sizes for groups of 10 or more.

“We created Zoup! after discovering that really good soup is hard to find,” said Eric Ersher, Zoup!’s founder and CEO. “Also, in talking to people, it became clear that there’s something special about soup and the way it elicits thoughts of family, well-being and comfort for many people. We strive to offer authentic, hand-crafted soups that are as good – and as ‘feel-good’ – as the homemade soups our mothers and grandmothers used to make.”

To help customers select from the daily soups, sampling is encouraged. And, for those looking to save time, a daily soup menu and online ordering are available. Customers also can sign up online to receive a daily email menu.

The new restaurant will employ approximately 17 team members and will be open 11 am to 8 pm Monday through Friday and 11 am to 6 pm Saturday and Sunday. For more information, please call 414-944-7500 or visit



Press Releases by Press Release

Press Release

Devon Seafood + Steak hosts Wisconsin-based New Glarus Brewery for chef-driven beer dinner on Oct. 25

Dinner includes 4 courses specially crafted by Executive Chef Tony Hargrove, complete with pairings for each course

Press Release

Revolution! – CultureJam MKE #5

This no-holds-barred indie art series showcases outstanding regional artists.

Press Release

Milwaukee Empty Bowls All Grown Up! Organization Celebrates 18 Years Raising Funds for Local Hunger Relief on Oct. 9

Since 1999, Milwaukee Empty Bowls has donated $637,630 to help feed those in need in the Milwaukee area.

Press Release

Glendale, WI, Local Named Finalist in America’s Better Sandwich Contest

$25,000 grand prize winner to be announced on “National Sandwich Day,” November 3

Press Release

New Grassroots Organization Launches Photographic Experiment in Milwaukee

ZIP MKE Plans to Crowdsource Photos From All 27 Zip Codes

Press Release

Nine Below Announces Grand Opening Celebration

The celebration is free and open to the public.

See More Releases

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>