Wisconsin Department of Transportation
Press Release

Zero In Wisconsin smart phone app will help those celebrating St. Patrick’s Day to drive sober.

So if you’re planning to celebrate this festive holiday, your plans should include downloading the free Zero In Wisconsin Drive Sober app for mobile devices.

By - Mar 11th, 2015 02:56 pm

The luck of the Irish won’t prevent a drunken driving arrest—or even worse—a crash on St. Patrick’s Day if you drive while impaired.

So if you’re planning to celebrate this festive holiday, your plans should include downloading the free Zero In Wisconsin Drive Sober app for mobile devices.  A free download is available online at zeroinwisconsin.gov (www.zeroinwisconsin.gov/).

Since the app’s launch for St. Patrick’s Day 2013 by the Wisconsin Department of Transportation (WisDOT), nearly 60,000 people have downloaded it. The Drive Sober app includes:

  • A blood alcohol estimator
  • A designated driver selector
  • A Find a Ride feature that uses your phone’s GPS to provide contacts for nearby taxi, mass transit and other services that provide a safe ride home
  • Video clips of Wisconsin’s top skateboarders, BMX bikers, snowboarders, snowmobilers and roller derby women as seen in the Zero In Wisconsin TV messages
  • Games that may help assess your vision and reaction times

“Last year on St. Patrick’s Day, two people died in Wisconsin traffic crashes. This year, if drivers designate before they celebrate and never get behind the wheel while impaired, we could attain zero traffic deaths,” says David Pabst, director of the WisDOT Bureau of Transportation Safety. “By downloading the Drive Sober app, motorists can help prevent drunken driving crashes that devastate individuals, families and entire communities.”

WisDOT also offers the following advice for a fun and safe St. Patrick’s Day:

  • Before you start partying, choose a sober designated driver.
  • If you’re feeling buzzed, you probably are over the 0.08 (alcohol concentration) limit and should not drive. Take mass transit, a taxicab or ask a sober friend to drive you home.
  • Some taverns and restaurants have programs to provide patrons with a safe ride home. (Visit tlw.org for more information).
  • In the Milwaukee area, Miller Lite and the Milwaukee County Transit System are again teaming up to provide free bus service on St. Patrick’s Day. For route and schedule information, visit MillerLiteFreeRides.com, call 1-800-FREE-RIDES (1-800-373-3743) or text “FREERIDES” to 90464.

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