Wisconsin Economic Development Corporation
Press Release

WEDC Launches “Made In Wisconsin” Program

Where it’s made matters

By - Feb 25th, 2016 11:34 am
“Made In Wisconsin”

“Made In Wisconsin”

MADISON, WI. Feb. 25, 2016—Companies operating in Wisconsin now have a new tool—an official “Made In Wisconsin” logo—to help market the origin and quality of their products, thanks to a new program from the Wisconsin Economic Development Corporation (WEDC).

“When we say a product is made in Wisconsin, that’s saying more than just where it was produced,” said Kelly Lietz, WEDC’s vice president of marketing, speaking at the Manufacturing Matters! Conference in Milwaukee. “It speaks to the attributes of the product itself. It’s a reflection of the quality of our natural resources and the honesty, hard work and innovative minds of our people.”

WEDC introduced the In Wisconsin® brand in 2012 to provide a platform for marketing business opportunities and successes in the state. “We’ve always recognized the potential for the brand to reach a much wider audience through the cooperative efforts of Wisconsin businesses,” said Lietz.

Lietz points out that WEDC is approached regularly by companies interested in displaying a “Made In Wisconsin” logo on their products. WEDC worked with a small number of Wisconsin companies that approached the agency with this request to develop a pilot program that included the necessary application process steps and logo options.

Alan Petelinsek, owner of Sussex-based Power Test and a pilot program participant, said, “The Made In Wisconsin label shows the pride that has gone into our products. Letting people know that they are produced in Wisconsin helps us share that our work is done with a level of craftsmanship that is widely known and appreciated.”

The Made In Wisconsin logo can be adapted to reflect applicants’ production processes. Options include:

Made In Wisconsin
Manufactured In Wisconsin
Produced In Wisconsin
Built In Wisconsin
Grown In Wisconsin
Invented In Wisconsin
Designed In Wisconsin
Engineered In Wisconsin
Brewed In Wisconsin

There is no cost to use the logo. Companies that wish to participate fill out a simple application stating how they will use the logo and certifying that the product or service on which they seek to use the mark fulfills program requirements. Once an application is approved, the company can download high-resolution image files for the specified use.

The Made In Wisconsin Program complements the Wisconsin Department of Trade, Agriculture and Consumer Protection’s Something Special From Wisconsin™ Program, offering companies two ways to show their state pride.

For more information, visit Made.InWisconsin.com.

About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. Together with more than 600 regional and local business development partners, it represents a highly responsive and coordinated network. Visit www.inwisconsin.com or follow WEDC on Twitter @_InWisconsin to learn more.

Press Releases by Wisconsin Economic Development Corporation

Wisconsin Economic Development Corporation

Vonco Products Relocating from Northern Illinois to Kenosha County

Manufacturing facility, headquarters to be located in Town of Salem

Wisconsin Economic Development Corporation
Wisconsin Economic Development Corporation

Catalent Pharma Solutions Expanding in Madison

Global company expected to double its workforce by adding 100+ jobs

Wisconsin Economic Development Corporation

WEDC Vice President Sinnott Participates in Brookings Institution Panel Discussion on Trade

Katy Sinnott joins three other economic development leaders on panel as part of the Global Cities Summit in Washington, D.C.

Wisconsin Economic Development Corporation

WEDC Earns International Awards for Economic Development

Organization receives two International Economic Development Council awards; The Water Council also honored by organization

Wisconsin Economic Development Corporation

Wisconsin and Germany Formalize Water Technology Collaboration with Memorandum of Understanding

The two bodies will collaborate on business development and scientific and institutional research.

See More Releases

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>