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Press Release

VISIT Milwaukee Launches Winter Shopping & A Show Campaign to Promote Holiday Tourism

The winter campaign is designed to promote leisure and overnight travel to the greater Milwaukee area

By - Nov 1st, 2016 11:47 am

MILWAUKEE, Wis. (Nov. 1, 2016) – With the holiday season just around the corner, VISIT Milwaukee is launching its second winter marketing campaign offering deep discounts for hotel stays, along with a Milwaukee Holiday Getaway prize package valued at $1,500.

The winter campaign is designed to promote leisure and overnight travel to the greater Milwaukee area, highlighting the region’s shopping and theater experiences. Featured are shopping destinations, such as Mayfair Mall and The Mayfair Collection in Wauwatosa, Milwaukee’s Historic Third Ward and the Milwaukee Public Market, as well as other popular regional shopping locations.

The campaign also promotes Milwaukee’s holiday events and theater productions, including Milwaukee Holiday Lights Festival, A Christmas Carol, A Charlie Brown Christmas, The Nutcracker, and more.

“Following the success of last year’s campaign, it only made sense to expand this year to highlight the region’s holiday-themed theater and entertainment options,” said Paul Upchurch, president & CEO of VISIT Milwaukee. “We anticipate a $2.3 million economic impact from this campaign for our community.”

Combined, hotel, retail and restaurant tourism contribute over $2.6 billion in economic impact to the region each year.

The Winter Shopping & a Show campaign is helped in part by a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The tourism grant will go towards print, online, radio and social media marketing and earned media efforts.

For more information on the campaign and to access the discounts and deals, please visit

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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