Urban Harvest Brewing Company
Press Release

Urban Harvest Brewing Co. to hold 4-day grand opening cele-brew-tion with “all things Milwaukee”

Now that the establishment is fully up and running, Urban Harvest Brewing Company is ready to host a grand opening celebration.

By - May 25th, 2016 08:47 pm
Urban Harvest Brewing Company. Photo from Facebook.

Urban Harvest Brewing Company. Photo from Facebook.

MILWAUKEE (May 25, 2016) — Milwaukee’s newest brewery and taproom will celebrate its grand opening June 1-4 with four days of special “cele-brew-tion” events sure to thrill any lover of beer and lover of Milwaukee. The nanobrewery, located at 1024 S. 5th St. in Walker’s Point, will host a series of events that include local celebrities serving beer, beer-food pairings suggested by Milwaukee chefs, appearances by Wisconsin beer experts, Milwaukee’s most popular food trucks, entertainment and more.

Over the past couple of years, Milwaukeeans have been sampling head brewer Steve Pribek’s self-described “drinkable and approachable” beers at local events, including the Milwaukee Brewfest and World of Beer Festival. After a little more than 2 years of searching for a home for their brewery and taproom, Pribek and business partner Mark Kaminski remodeled and then quietly opened Urban Harvest Brewing Company’s doors in April. Utilizing a 2-barrel system, the brewery has a core lineup of 10-12 diverse beers as well as special release and seasonal offerings that will be rotated in throughout the year. The spacious, light-filled taproom features seating for 80, exposed cream city brick and a permanent theater with seating for 50.

“We pride ourselves on brewing fresh, handcrafted ales in small batches several times a week,” said Pribek. “We invite both the beer aficionado and casual fan to stop in and sample our beers, made in-house and served at their freshest as close to the source as possible.”

Now that the establishment is fully up and running, Urban Harvest Brewing Company is ready to host a grand opening celebration. Plans include:

On Wednesday, June 1, the taproom opens at 3 p.m. with $3 pints until 6 p.m. The official grand opening will occur at 5 p.m. with Mayor Tom Barrett offering a proclamation and serving up the inaugural tap of a new beer, Bourbon Barrel-less Brown. Snacks prepared by Braise restaurant, paired with Urban Harvest’s Cork Screw IPA, will be available while supplies last. At 6 p.m. in the theater, patrons can meet brew master Steve and hear “The Story of Urban Harvest Brewing: How does beer grow?”

On Thursday, June 2, the taproom opens at 3 p.m. with $3 pints until 5 p.m. At 5 p.m., the brewery will pour the inaugural tap of HC Double IPA. Also at 5 p.m., beer lovers can meet Kevin Revolinski, author of “Wisconsin’s Best Beer Guide: A Travel Companion,” which will be for sale and the author will sign. At 6 p.m. in the theater, representatives of four soon-to-be-opened local breweries will participate in a presentation and meet-and-greet: Westallion Brewing Co., Third Space Brewing, City Lights Brewing and MobCraft Beer. Snacks by Wayward Kitchen and Bar specifically prepared to pair with Urban Harvest’s Blood Orange Wheat beer will be available while supplies last. In addition, the TruckMeister food truck will be onsite selling their delicious burgers and insanely good fries.

On Friday, June 3, the taproom opens at 2 p.m. and again offers $3 pints until 5 p.m.   From 5-6 p.m., guests can talk about the local music scene with celebrity tap master Tarik Moody of Radio Milwaukee. Beginning at 5 p.m., Tarik will pour the inaugural tap of Double Cork Screw. Snacks by Transfer Pizzeria Café will be paired with Urban Harvest’s Black Puppy Pale Ale by Transfer Pizzeria Café and will be available while supplies last.

On Saturday, June 4, the taproom opens at 2 p.m. with $3 pints until 5 p.m. Starting at 3:30 p.m. in the theater, for $5, patrons can sample 6 beers as part of a presentation by brew master Steve. From 5-6 p.m., fans of all things urban can meet celebrity tap masters: Dave Reid and Jeramey Jannene from Urban Milwaukee. Food paired with Urban Harvest’s Espresso Amber beer will be available while supplies last. In addition, the Marco Pollo – Global Cluck Truck food truck will be onsite selling unique international chicken specialties and delicious sides.

There will be daily prize drawings for an Urban Harvest merchandise bundle, which includes a t-shirt, pint glass, sticker, coasters, post card and 1/2 growler bottle.

For more information, visit the brewery’s website at www.urbanharvestbrewing.com or follow on Facebook https://www.facebook.com/urbanharvestbrewingco/.

By Urban Harvest Brewing Co.

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