Press Release
Press Release

Seventh Annual Tour of America’s Dairyland Fueled by Chocolate Milk

The largest competitive road cycling series in the United States is held in America’s Dairyland and wouldn’t be complete without one of Wisconsin’s signature foods—milk.

By - Jun 12th, 2015 09:47 am
Al Krueger (middle) refuels with chocolate milk after winning the Beloit stage of the 2014 ToAD cycling series. Photo by Karl Hendrekse.

Al Krueger (middle) refuels with chocolate milk after winning the Beloit stage of the 2014 ToAD cycling series. Photo by Karl Hendrekse.

MADISON, Wis. (June 12, 2015) – The largest competitive road cycling series in the United States is held in America’s Dairyland and wouldn’t be complete without one of Wisconsin’s signature foods—milk. Cyclists across the U.S. and 20 foreign countries will refuel with low-fat chocolate milk as they train for the seventh annual Tour of America’s Dairyland (ToAD). They’ll also enjoy it after they cross the finish lines on race days.

With an ideal ratio of carbohydrates to protein, low-fat chocolate milk helps athletes replenish energy used during exercise and supports muscle recovery. Studies show that low-fat chocolate milk naturally provides a ratio of nutrients more effectively than most sports drinks—aiding cyclists and other athletes to work harder in their next workout.

As the second place overall finisher in the 2012 ToAD Masters 35+ 3/4 series, the eighth place overall finisher in the 2013 ToAD Masters 35+ 1/2 series and third place overall in the 2014 ToAD Elite 2/3 series with a win in Beloit, Al Krueger, from Menomonee Falls, Wisconsin, knows firsthand the importance of properly rehydrating and refueling after each event.

“When participating in a multi-day, highly competitive and physically demanding series like ToAD, recovering after each day’s effort, and getting ready for the next day, is incredibly important and a big challenge,” said Krueger. “Drinking low-fat chocolate milk is a great way for me, and all athletes, whether they’re competition-minded or more casual, to recover from any effort. And, frankly, it tastes really good.”

ToAD, presented by Wisconsin Milk Marketing Board (WMMB), offers 11 straight days of racing from June 18-28, and three new events—the Milwaukee Mile at State Fair Park on June 22;  Neenah, Wisconsin, on June 25; and Café Centraal Bay View Classic on June 26.

This year, approximately 6,000 racers are expected to participate and it is anticipated that more than $130,000.00 will be awarded in cash and prizes to the racers.

“As an annual event that helps showcase Wisconsin communities and dairy farm families, we are proud to sponsor the Tour of America’s Dairyland,” said Dave Bavlnka, vice president of advertising at WMMB. “We look forward to another year of exciting racing competition”.

This year, Kemps will provide 13,000 cartons of low-fat chocolate milk to help riders refuel after they cross the finish lines. In addition, WMMB’s Win With Chocolate Milk team will be onsite at the Café Centraal Bay View Classic on June 26, and the East Tosa Gran Prix in Wauwatosa on June 28, to share samples of low-fat chocolate milk with spectators.

For the complete schedule of events or to register for the ToAD series, visit www.TourOfAmericasDairyland.com. To learn more about the sports recovery benefits of low-fat chocolate milk, visit www.winwithchocolatemilk.com. For additional information about WMMB or low-fat chocolate milk, contact Heather Porter Engwall at hporterengwall@wmmb.org or 608-203-7235.

The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.

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