Potawatomi Hotel & Casino
Press Release

Potawatomi Hotel & Casino Announces 2016 Heart of Canal Street Charity of Choice

City of Milwaukee's MKE Plays Initiative to receive $100,000 for park renovation.

By - Sep 9th, 2016 02:59 pm

Potawatomi Hotel & Casino announced today the city of Milwaukee’s MKE Plays initiative as its 2016 Heart of Canal Street Charity of Choice.

The MKE Plays initiative will receive the first $100,000 raised during this year’s Heart of Canal Street campaign. The program was selected because of its focus on an emerging need in the community – helping develop safe spaces for children and their families in Milwaukee’s most compromised neighborhoods.

“The wonderful generosity of the Forest County Potawatomi has been spread across the city of Milwaukee for many years, and now it will be felt by children on the near south side living near Witkowiak Park, who will have an innovative new playground close to their home,” Alderman Michael Murphy said.

Heart of Canal Street is Potawatomi Hotel & Casino’s signature community program benefitting children’s charities throughout southeastern Wisconsin. The majority of funds are raised through the Canal Street bingo game, played during each bingo session at the casino through Dec. 15. Half of the cost of the $3 or $7 game goes to the Heart of Canal Street fund and half goes to the winner of that game. Thirty-one children’s charities will benefit from the program in 2016.

“The community has embraced the Heart of Canal Street program and contributed to its success for over two decades. For that we are forever grateful,” said Rodney Ferguson, Chief Operating Officer. “Partnering with the city of Milwaukee’s MKE Plays initiative serves as a fantastic opportunity to impact families’ lives by creating safe parks for children to play and neighbors to interact.”

Since its inception in 1994, the Heart of Canal Street program has made over 550 donations totaling nearly $16 million. In 2015, 31 children’s charities in southeastern Wisconsin shared in funds totaling more than $1 million.

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