Press Release
Press Release

On New Year’s Eve, When Miller Time Ends Miller Lite Free Rides® Begin

Miller Lite Free Rides Return to Milwaukee and Waukesha on New Year’s Eve 2013

By - Dec 9th, 2013 11:00 am

MILWAUKEE (December 9, 2013) – Miller Lite is teaming up with Milwaukee County Transit System (MCTS), Waukesha Metro Transit and Beer Capitol Distributing to bring Miller Lite Free Rides to Milwaukee and Waukesha this New Year’s Eve. Free rides will be offered to passengers on all MCTS bus routes from 8:00 P.M. until the end of regular service and Metro routes from 7:00 P.M. to 1:30 A.M. starting on Tuesday, December 31.

“We hope when people ring in the New Year with Miller Lite they make a responsible choice to get home safely,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “Whether they take a Miller Lite Free Ride, call a cab, or designate a driver, we hope people will make a plan to enjoy the holiday responsibly.”

Since its inception in 1987, Miller Lite Free Rides has provided over 480,000 people with safe and free alternative transportation in Milwaukee and Waukesha, and more than 3.7 million people nationwide. The program enjoys full support of state and local law enforcement, including the Milwaukee County Department of Transportation (MCDOT). This New Year’s Eve, Miller Lite will also provide free rides in Green Bay, Madison, the Twin Cities, and Chicago.

“We’re proud to partner with Miller Lite once again to offer safe rides to Milwaukee area residents on New Year’s Eve,” said Jacqueline Janz, chief marketing officer for MCTS. “Taking a ride on an MCTS bus is a free, safe and convenient way to ring in 2014.”

“Miller Lite Free Rides has been a long standing New Year’s Eve tradition in Milwaukee for over 25 years and we are proud to be a part of it once again,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing. “Preventing drunk driving is everyone’s responsibility. From the consumer, to the beer company, and the distributor, it’s important for all of us to keep Milwaukee’s roads safe.”

Miller Lite, MCTS, and Waukesha Metro Transit are inviting people to share their plans to #CelebrateSafe on New Year’s Eve by uploading a photo on social media of themselves and their crew taking a Miller Lite Free Ride. Photos will be featured on the MillerCoors Facebook Page and “Behind the Beer” blog. Must follow @MillerCoors on Twitter and be 21 and over to participate.

For detailed route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743), text “FREE RIDES” to 90464 or visit www.MillerLiteFreeRides.com.

WHAT:

Miller Lite Free Rides

WHEN:          

Tuesday, December 31, 2013

Milwaukee: 8:00 P.M. until the end of regular service

13 bus routes have been extended to 4 A.M. Visit www.rideMCTS.com for details

Waukesha: 7:00 P.M. 1:30 A.M.

WHERE:        

All regular MCTS routes serving Milwaukee County
Metro routes serving Waukesha County 

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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