Press Release

NEWaukee’s 6th annual Urban Island Beach Party: A fundraiser for the Friends of Lakeshore State Park

August 5, 2016 from 4 p.m. - 11 p.m.

By - Jul 5th, 2016 08:00 am
Urban Island Beach Party 2015. Photo by Jack Fennimore.

Urban Island Beach Party 2015. Photo by Jack Fennimore.

Milwaukee, Wisc. July 5, 2016 NEWaukee hosts the Sixth Annual Urban Island Beach Party located at Lakeshore State Park on August 5, 2016 from 4 p.m. – 11 p.m.

The Urban Island Beach Party is a fundraiser for the Friends of Lakeshore State Park and all funds raised benefit their Sustain and Maintain campaign which helps to preserve the urban oasis and provide educational opportunities for the community. Visit Lakeshore State Park and share a photo with #MyLakeShorePark by August 1st for your chance to win prizes in the Urban Island Beach Party Instagram contest.

This year there will a pig roast from Iron Gate BBQ, Red Light Ramen by Ardent, Pete’s Pops, Happy Dough Lucky and a beer garden featuring beer, wine, soda, & water.

Attendees can look forward to live performances from Ocean Rush, Foreign Goods, Natty Nation, R.A.S. Movement, & Marcus Doucette’s Island Dance Party throughout the evening. Along with these performances, the event includes sunset yoga led by omTownYogis, yard games, dance performances, kayaking led by Milwaukee Kayak Company, bike valet by the Coast In Bikes, beach cabanas & fire pits.

Starting on July 25th, pink flamingos will hidden throughout downtown as a part of Downtown Employee Appreciation Week. Attendees that find a flamingo are able to bring it to the island and redeem it for one free beer provided by Leinenkugel Brewing Company. Attendees that boat or bike to the island are also eligible for a free beer.

The 6th annual Urban Island Beach Party is supported by Leinenkugel Brewing Company, Festival Productions, and Friends of Lakeshore State Park. For more information about the event, please visit:

NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the city of Milwaukee. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses.  Visit to learn more.

The Friends of Lakeshore State Park is an organization dedicated to promoting and supporting Lakeshore State Park for the entire community to enjoy. The park provides a unique urban oasis with recreational opportunities and amenities for all to enjoy. The 17-acre park includes a lakeside trail that connects to the Hank Aaron and Oak Leaf state trails. A 130-foot bridge connects the north end of the park to the Summerfest grounds and an extension of the land near the Marcus Amphitheater connects the south end. Visit to learn more.

Recent Press Releases by Newaukee


Milwaukee’s Millennials Unite to Establish an Inclusive Talent Attraction and Retention Strategy for the City

Through a new series of jointly organized programs, the groups plan to discover a common set of priorities reflective of the city’s entire millennial generation.

NEWaukee Announces Northwestern Mutual as Presenting Sponsor for YPWeek Milwaukee 2017

The weeklong event will feature programs to engage the best and brightest talent


BrightStar and NEWaukee announce new innovation and startup pitch series

HATCH events to encourage potential entrepreneurs

One thought on “NEWaukee’s 6th annual Urban Island Beach Party: A fundraiser for the Friends of Lakeshore State Park”

  1. Blaine says:

    This looks like a great event once again. Is there a cover charge for this fundraiser? Unless I missed it, neither press release nor links mention one.

Leave a Reply

Your email address will not be published. Required fields are marked *