Press Release
Press Release

New water app debuts at citywide scavenger hunt

Water Story MKE is a brand-new app created by Reflo that takes players on an adventure to discover how our city is connected by water.

By - Jun 28th, 2017 05:53 pm


Milwaukee, Wis. — The public has its first opportunity to explore Milwaukee’s hidden water stories by competing in a place-based digital scavenger hunt from 10 a.m. to 2 p.m. on Saturday, July 22.

Water Story MKE is a brand-new app created by Reflo, a Milwaukee water sustainability nonprofit, that takes players on an adventure to discover how our city is connected by water. The app will debut to the public in the Great Water Race, a fun event featuring six locations from the app’s first leg.

“The Great Water Race is a perfect fun summer outing for friends, families, office outings, or even dates!” says Michael Timm, the project’s organizer. “It’s about sharing an experience of discovery that connects us to water history and green infrastructure stories across the city.”

Teams (ideal size: 2) visit sites to unlock place-based app games about water history and green infrastructure. They earn points by completing site challenges and visiting stops along water-themed treks. Biking is encouraged but not required. Bublr Bikes will provide bikes for three interested teams.

The Great Water Race start line is at Cream City Farms, 2055 N. 30th St. Team check-in begins here at 9 a.m. The race starts at 10 a.m. The finish line is the north end of Bradford Beach. Teams must check in here by 2 p.m. to log their points. The top three teams will earn one of three fabulous prize baskets filled with swag from generous project partners, including Milwaukee Kayak Company, Bublr Bikes, Lakefront Brewery, River Revitalization Foundation, and Milwaukee Riverkeeper.

Event registration is online. $50 team registration includes two themed water bottles, event stickers customized to each team’s experience, and a chance to win one of the three fabulous water prize baskets. Two fresh, local box lunches from Beans & Barley are included in each team registration.

Water Story MKE is a Reflo project supported by Southeastern Wisconsin Watersheds Trust and in part by a grant from the Wisconsin Humanities Council, with funds from the National Endowment for the Humanities and the State of Wisconsin. The Wisconsin Humanities Council supports and creates programs that use history, culture, and discussion to strengthen community life for everyone in Wisconsin. Any views, findings, conclusions, or recommendations expressed in this project do not necessarily represent those of the National Endowment for the Humanities.

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