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Press Release

Milwaukee to host NCAA “March Madness” Preliminary Rounds

The BMO Harris Bradley Center will serve as an epicenter of March Madness from March 20-22, when it welcomes eight of the 64 teams in the second and third rounds of the 2014 NCAA Division I Men’s Basketball Championship.

By - Jan 10th, 2014 10:39 am

Milwaukee – January 10, 2014 – The BMO Harris Bradley Center will serve as an epicenter of March Madness from March 20-22, when it welcomes eight of the 64 teams in the second and third rounds of the 2014 NCAA Division I Men’s Basketball Championship.

Fans from all over the country will head to Milwaukee to support their teams as they look to advance to the Sweet 16. Visitors, as well as local and regional NCAA fans attending the games, will find the city offers plenty of off-court action during tourney time as well, resulting in impressive economic impact for the greater Milwaukee area.

With almost 15,000 attendees expected daily and 5,000 staying in hotel rooms, economic impact in the city in the areas of lodging, transportation, food and beverage, retail and recreation is estimated at $4.6 million. The event will generate approximately $325,000 in tax revenue and support 1,500 jobs.

“Milwaukee is filled with sports fanatics, and we are delighted the NCAA has chosen the BMO Harris Bradley Center as a site for this year’s tournament. This is a great opportunity to showcase Milwaukee on the national sports stage,” said Brent Foerster, VP Sales & Marketing for VISIT Milwaukee.

Tickets are currently on sale at http://www.ncaa.com/final-four/tickets-hospitality

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012 and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

 

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