Milwaukee County Transit System
Press Release

MCTS and Summerfest Team Up to Offer a New Way to Get to the Big Gig

Cash may be king, but the all-new MCTS Pre>Fare is a rock star at getting you to Summerfest!

By - Jun 3rd, 2016 08:29 am

MILWAUKEE – Cash may be king, but the all-new MCTS Pre>Fare is a rock star at getting you to Summerfest! Pre>Fare is a new digital ticket service available for riders who use the Summerfest Freeway Flyers to get to the Big Gig this year.

Pre>Fare is quicker, easier and cheaper than paying with cash ($5.50 vs $6.50) – and for a limited time, you can get a FREE weekday admission to Summerfest with the purchase of a Pre>Fare ticket. All you have to do to buy your ticket is visit RideMCTS.com/PreFare. After you buy your Pre>Fare ticket, you will get an email with a QR Code; that’s your ticket! Print the email out or bring your phone to any of the 11 Park-Ride lots served by MCTS for Summerfest and you’re on your way to the “World’s Largest Music Festival.”

“MCTS Pre>Fare is another example of the innovation happening across Milwaukee County to make the services we provide easier and more efficient for people to use,” County Executive Chris Abele said. “Not only is Pre>Fare cheaper and quicker than paying with cash, but the free Summerfest ticket is an offer too good to pass up.”

“Our partner, MCTS, is always looking for new ways to provide our patrons with the best service to Summerfest,” said Don Smiley, President & CEO of Summerfest. “Pre>Fare is a convenient option that will help patrons plan ahead for a hassle-free trip to Summerfest.”

MCTS partnered with Tixora, a Milwaukee-based startup company that specializes in e-tickets, to create Pre>Fare. Tixora developed a website for people to buy the tickets and an app for MCTS to validate the tickets at the Park-Rides lots where buses provide service during Summerfest.

“We are excited to partner with MCTS and Summerfest to make it easy for people to get to the festival. At Tixora, we believe in the power of public transportation and mobile ticketing technology, and we are proud that our tech will help tens of thousands of riders get to Summerfest easily and safely,” said Aaron Redlich, CEO of Tixora.

If you buy your Pre>Fare ticket before June 24, 2016, you will get a code for a free Summerfest Weekday Admission ticket. Limit six (6) free codes per credit card purchase. Your free Summerfest Weekday Admission code must be redeemed at Store.Summerfest.com by June 24, 2016. Free Summerfest Weekday Admission tickets are valid between Noon – 4:00 pm, Tuesday through Friday, for Summerfest 2016. Please note that Summerfest is closed Monday, July 4, 2016.

Click here to learn more about Pre>Fare
Click here to see more information about Freeway Flyer service to Summerfest

Summerfest 2016 will take place June 29 – July 3 and July 5 – July 10 from noon until midnight and will be closed Monday, July 4.  Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.  During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.  For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest or download the 2016 Summerfest App

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