Urban Milwaukee
Press Release

Lord Huron to headline Rock the Green festival

Music lineup for award-winning sustainability festival features eclectic mix of artists

By - Jul 18th, 2016 04:56 pm

MILWAUKEE – (July 18, 2016) – Rock the Green, a nonprofit with a mission to educate and empower the community to take actionable steps to live sustainably, announced Lord Huron as the headline band for the festival’s third installment, which also features headline acts Robert DeLong, Best Coast, The Heavy, Thao & The Get Down Stay Down and Trapper SchoeppIn addition, Milwaukee artists Evan Christian, Eagle Trace and Great Lake Drifters will perform at the Milwaukee environmental sustainability festival, which will be held from 2 to 11 p.m. Saturday, Sept. 17, at Reed Street Yards in Milwaukee’s Walker’s Point area.

Tickets are available beginning Thursday, July 21, and are $35 for general admission and $75 for VIP admission. Rock the Green subscribers and 88Nine Radio Milwaukee fans will be offered exclusive pre-sale access starting July 18. Each ticket comes with a refillable aluminum water bottle for use at free fresh water stations on the festival grounds.

“We are thrilled to include these bands in our mission to connect with the community and show that it is easy to take steps toward sustainable living,” said Lindsay Stevens Gardner, founder and executive director, Rock the Green. “We’re pleased to continue Milwaukee’s sustainability conversation by holding the festival at Reed Street Yards, a water technology park at the focal point of Milwaukee’s water research.”

Rock the Green is a Travel Green-certified event. The festival’s zero waste efforts resulted in 93 percent of waste being composted, recycled or repurposed and diverted from landfill. Rock the Green has been recognized as one of the greenest music festivals in the world by UK-based, A Greener Festival Organization.

Lord Huron’s Rock the Green appearance is part of the band’s U.S. tour for their Billboard-acclaimed sophomore album Strange Trails. The Michigan-based indie folk band achieved mainstream success with their debut album Lonesome Dreams in 2012, which peaked at No. 3 on Billboard’s heat-seekers albums chart following the group’s appearance on The Tonight Show. Strange Trails has been featured in several of hit TV shows.

One-man band and American electronic musician Robert DeLong is known for his international hit, Global Concepts, a mix of rock composition with emotional soul. DeLong was an indie rock band drummer prior to launching his solo career. His second solo album, In the Cards, was released in May 2015 along with the single Don’t Wait Up.

American rock duo Best Coast released its third album, California Nights, in May 2015. The pair has been touring with the band Wavves for the majority of 2016. In May, lead singer Bethany appeared on The Daily Show with Trevor Noah.

The Heavy, an indie rock band from Bath, England, will perform infectious rockers, like Slave to Your Love, from their new album, Hurt and the Mercilesswhich debuted in April.

Thao & The Get Down Stay Down, an alternative folk rock group, will appear with their fourth studio album, A Man Alive, which debuted in March. The group will perform alongside Milwaukee’s Trapper Schoepp, who released his latest album Rangers & Valentines in April.

Flamenco artist Evan Christian and Wisconsin natives Eagle Trace and Great Lake Drifters will offer live music on the pedal-powered side stage.

Other highlights of this year’s festival are the new Eco-Kids stage and interactive area with children’s activities, programming and music; locally grown, sustainable and healthy cuisine in the Farm to Fork area; and a gathering of local environmental nonprofits in the Eco-Champs space.

Visit www.rockthegreen.com for sponsorship opportunities and festival updates. Stay in the know and follow Rock the Green on social media:

About Rock the Green

Rock the Green (RTG) is a 501(c)3 nonprofit organization dedicated to educating and empowering the community to take actionable steps to live sustainably. RTG accomplishes its mission through engagement and entertainment. RTG educates the community through interactive one-to-one experiences that spotlight community organizations and innovators in sustainability. Annually, RTG presents an award-winning sustainability festival that showcases world-class music, zero waste efforts and locally grown foods. Typical festivals will see upwards of one pound of waste per attendee. At RTG’s sustainability festival, 93% of all waste was diverted from landfill – and composted, recycled or reused – producing only one ounce of waste per attendee. For more detailed results and information, go to www.rockthegreen.com.

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