Milwaukee County Parks
Press Release

Back-To-School Festival at King Park, Saturday

For families with back-to-school budgets that are stretched thin, the festival highlight will be the free backpack and school-supply giveaway.

By - Aug 10th, 2017 12:32 pm
Kids show off their new backpacks at the Back-to-School Festival at King Park, Aug. 12, from 11:30 a.m.–6 p.m. Photo from Milwaukee County Parks.

Kids show off their new backpacks at the Back-to-School Festival at King Park, Aug. 12, from 11:30 a.m.–6 p.m. Photo from Milwaukee County Parks.

MILWAUKEE Milwaukee County Executive Chris Abele announced today the return of the Back-to-School Festival at the Dr. Martin Luther King Jr. Community Center, Aug. 12, from 11:30 a.m.–6 p.m.

Presented by King Advisory Inc., the festival at 1531 W. Vliet St. features carnival games, youth talent contests, gospel performances, and, most importantly, about 3,000 backpacks filled with school supplies for Milwaukee-area youths.

“Our 23rd year of the festival demonstrates how partnerships empower our youth and equip them for learning,” said Toni Momon, president of King Advisory, Inc.

Community partners for the event include Potawatomi Foundation, We Energies Foundation, Gruber Law Offices, Girl Scouts, New Concept Self Development Center, Anthem, Jammin’ 98.3, Clear Channel, and many others.

The festival will start with free hot dogs from 11:30 a.m.–12:30 p.m.

For families with back-to-school budgets that are stretched thin, the festival highlight will be the free backpack and school-supply giveaway. From noon–2 p.m., families may register for the book bag giveaway. Children and their parent or caregiver must be present for both the registration and the backpack distribution at 4 p.m.

Leading the entertainment will be R&B Funk Band, Valerie B & the Boyz, performing from 4–6 p.m. Local talent will also be featured. Individuals and groups who would like to perform may call (414) 344-5600 for details.

Rounding out the festival will be games with prizes of books and school supplies, art and craft activities for the kids, health- and community-information booths, and food and beverage vendors.

“We are grateful for the generous support of this year’s sponsors and volunteers,” event founder Elizabeth Coggs said. “The community really comes together to make sure our children get off to a good start.”

“The Dr. Martin Luther King Jr. Community Center is proud to have partnered with King Advisory, Inc. for the past 23 years,” Community Center Director Dee McCollum said. “This event supports our motto: ‘Building Character, Families, and Communities.’”

For more information, contact the Dr. Martin Luther King Jr. Community Center at 414-344-5600 or King Advisory, Inc.at 414-788-7716.

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