East Town Association
Press Release

Associated Bank presents 33rd annual Storm the Bastille 5K run/walk

Bastille Days’ nighttime fun run returns Thursday, July 13

By - Jan 25th, 2017 11:09 am
Emily McElwee, assistant director of East Town Association, John Utz, Milwaukee market president and head of corporate banking of Associated Bank, and Kim Morris, executive director of East Town Association. Photo courtesy of East Town Association.

Emily McElwee, assistant director of East Town Association, John Utz, Milwaukee market president and head of corporate banking of Associated Bank, and Kim Morris, executive director of East Town Association. Photo courtesy of East Town Association.

MILWAUKEE, Wis. (January 25, 2017) – Bastille Days, Milwaukee’s popular street festival and one of the nation’s largest French-themed celebrations, returns to Cathedral Square Park, July 13-16. The festival kicks off with the newly sponsored Associated Bank Storm the Bastille 5K on Thursday, July 13 at 9 p.m.

“Bastille Days is pleased to welcome Associated Bank as title sponsor of Storm the Bastille,” said Kim Morris, executive director of East Town Association. “Associated Bank is a valued partner committed to building positive relationships within our community.”

Commemorating the revolutionary storming of the Bastille prison by Parisians in the 18th century, the nighttime fun run will start at the corner of Jefferson and Wells streets and lead over 5,000 participants through the streets of downtown Milwaukee and the Historic Third Ward. Associated Bank volunteers will be stationed throughout the race route, predominately at the finish line, to distribute water and cheer on race participants.

“Associated Bank is proud to partner with the East Town Association and serve as title sponsor of the annual Storm the Bastille run/walk in downtown Milwaukee,” said John Utz, Milwaukee market president and head of corporate banking. “We are committed to supporting this outstanding city.”

As runners and walkers cross the finish line, they can celebrate their feat on Milwaukee’s Parisian playground. Live music, an international marketplace, French cuisine and roaming busker entertainment are just a handful of festival highlights.

All race participants will receive a commemorative long-sleeve T-shirt designed with this year’s theme. Advance race registration is $20 and can be completed online or by mail. Visit www.bastilledaysfestival.com for more information. Online registration ends Friday, June 30.

Bastille Days

ABOUT BASTILLE DAYS

Bastille Days is presented by the East Town Association, Inc., a nonprofit downtown Milwaukee business organization that has celebrated Bastille Days in Milwaukee since 1981. Proceeds from the festival are returned to the community through neighborhood improvement programs and civic events such as the popular Jazz in the Park and Cathedral Square Market. Bastille Days is free and open to the public. Visit www.bastilledaysfestival.com for more information.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

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