Visit Milwaukee
Press Release

2016 Milwaukee Concours d’Elegance at the Lakefront Aug 27-28

Veterans Park to showcase hundreds of classic cars and boats

By - Aug 22nd, 2016 03:02 pm

MILWAUKEE – August 22, 2016 – Milwaukee’s Veterans Park becomes the showcase for the Concours d’Elegance this weekend Aug. 27-28. A celebration of the art and beauty of automobiles, as well as classic motorboats, this popular summer event has grown to include a companion exhibit of motorized vehicles on Saturday, leading up to the prestigious Concours d’Elegance on Sunday.

Competing for top honors in individual categories, Sunday’s Concours d’Elegance display of approximately 200 cars, motorcycles and vintage boats will be judged by an elite roster of veteran judges, including nationally known appraisers, historians and collectors. Attendees can expect to see award-winning vehicles that placed in other major shows such as Pebble Beach and Amelia Island.

Weekend highlights:

Saturday, Aug. 27 – 10:00 a.m.–3:00 p.m.:  

  • Show & Glow by the Lake, this casual celebration of all things motorized has grown to nearly 400 entries – a completely separate roster of fine vehicles than those seen on Sunday.
  • 9:30 a.m.: A driving tour to Cedarburg will leave from Veterans Park via Lagoon Dr. in a follow-the-leader style. The tour features unique, classic cars that will be judged on Sunday, and will include driver Donald Osborne of Jay Leno’s Garage fame, and others.

Sunday, Aug. 28 – 10:00 a.m.–4:00 p.m.:

  • The show field on Sunday will include a display of rare Ferraris. Many have competed at Pebble Beach, the most well-known and prestigious Concours d’Elegance. The field will also include two cars that have raced at LeMans. For the racing enthusiast, these will be a must-see.
  • 10 a.m.: Youth from Boys & Girls Clubs of Greater Milwaukee will participate in a youth judging program. The youngsters will select their favorite car and will be coached by experienced Concours d’Elegance judges.
  • 2:00 p.m: Judges announce awards. Each class of vehicle will have a Best in Class winner, and a Best of Show will also be presented.

On site both days, the Concours Village marketplace will feature vendors of automotive resources, services, retail items, and great food and beverages.

Proceeds from the Milwaukee Concours d’Elegance weekend of events benefit Autism Society of Southeastern Wisconsin, Boys & Girls Clubs of Greater Milwaukee and Meta House. Since its inception 12 years ago, this event has raised more than $200,000 for charity.

Tickets ranging from $10-$25 are available at the gate both days or can be purchased in advance online:

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

Press Releases by Visit Milwaukee

Visit Milwaukee

Milwaukee Paranormal Conference Brings Ultimate Halloween Season Experience October 14-16

The conference is a celebration of the study of topics ranging from ghosts and UFOs, to cryptozoology, folklore and culture.

Visit Milwaukee

LEGO® KidsFest to Welcome 1,000,000th Visitor in Milwaukee Oct 7-9

Milwaukee to celebrate record-breaking landmark

Visit Milwaukee

VISIT Milwaukee Wins Major Videographer Award

The video entitled “Meet Milwaukee,” created by VISIT Milwaukee’s Digital Marketing Manager Kris Martinez, won an Award of Distinction for projects that exceed industry standards

Visit Milwaukee

VISIT Milwaukee to Host 2017 Women in Travel Summit

500+ female bloggers to explore the city

Visit Milwaukee

Northwestern Mutual Annual Meeting Draws 10,000 to Milwaukee Venues

Annual event for Milwaukee-based financial security company to pump about $12.9 million into local economy

Visit Milwaukee

8th Annual Tour of America’s Dairyland Cycling Events June 17-26

10 local communities to participate in popular family-friendly event

See More Releases

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>