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Press Release

2016 Milwaukee Concours d’Elegance at the Lakefront Aug 27-28

Veterans Park to showcase hundreds of classic cars and boats

By - Aug 22nd, 2016 03:02 pm

MILWAUKEE – August 22, 2016 – Milwaukee’s Veterans Park becomes the showcase for the Concours d’Elegance this weekend Aug. 27-28. A celebration of the art and beauty of automobiles, as well as classic motorboats, this popular summer event has grown to include a companion exhibit of motorized vehicles on Saturday, leading up to the prestigious Concours d’Elegance on Sunday.

Competing for top honors in individual categories, Sunday’s Concours d’Elegance display of approximately 200 cars, motorcycles and vintage boats will be judged by an elite roster of veteran judges, including nationally known appraisers, historians and collectors. Attendees can expect to see award-winning vehicles that placed in other major shows such as Pebble Beach and Amelia Island.

Weekend highlights:

Saturday, Aug. 27 – 10:00 a.m.–3:00 p.m.:  

  • Show & Glow by the Lake, this casual celebration of all things motorized has grown to nearly 400 entries – a completely separate roster of fine vehicles than those seen on Sunday.
  • 9:30 a.m.: A driving tour to Cedarburg will leave from Veterans Park via Lagoon Dr. in a follow-the-leader style. The tour features unique, classic cars that will be judged on Sunday, and will include driver Donald Osborne of Jay Leno’s Garage fame, and others.

Sunday, Aug. 28 – 10:00 a.m.–4:00 p.m.:

  • The show field on Sunday will include a display of rare Ferraris. Many have competed at Pebble Beach, the most well-known and prestigious Concours d’Elegance. The field will also include two cars that have raced at LeMans. For the racing enthusiast, these will be a must-see.
  • 10 a.m.: Youth from Boys & Girls Clubs of Greater Milwaukee will participate in a youth judging program. The youngsters will select their favorite car and will be coached by experienced Concours d’Elegance judges.
  • 2:00 p.m: Judges announce awards. Each class of vehicle will have a Best in Class winner, and a Best of Show will also be presented.

On site both days, the Concours Village marketplace will feature vendors of automotive resources, services, retail items, and great food and beverages.

Proceeds from the Milwaukee Concours d’Elegance weekend of events benefit Autism Society of Southeastern Wisconsin, Boys & Girls Clubs of Greater Milwaukee and Meta House. Since its inception 12 years ago, this event has raised more than $200,000 for charity.

Tickets ranging from $10-$25 are available at the gate both days or can be purchased in advance online:

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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