Press Release
Press Release

2014 Bastille Days gives Milwaukeeans one summer “storm” to look forward to

Bastille Days is gearing up for the 30th annual BMO Harris Bank Storm the Bastille on Thursday, July 10 at 9 p.m.

By - May 21st, 2014 02:47 pm

After over a week of on-and-off rain and storms, Bastille Days is gearing up for another storm, the 30th annual BMO Harris Bank Storm the Bastille on Thursday, July 10 at 9 p.m. In honor of the 18th century attack on the Bastille prison in Paris, the 5K run and 2-mile walk fills the streets of downtown Milwaukee and the Historic Third Ward with over 5,000 participants annually. This year marks the 225th anniversary of the historic event, making for a particularly strong storm. Registration for the fun run is open, with a reduced rate for early enrollment.

“With the kind of weather we’ve been having, we want to encourage people to look ahead to all the fun events in this summer’s forecast,” said Kim Morris, executive director of the East Town Association, presenter of Bastille Days. “BMO Harris Bank Storm the Bastille is a summer tradition that rallies the community year after year as runners and walkers flood the streets of Milwaukee, rain or shine. It’s one storm we cannot wait for.”

Registration for the BMO Harris Bank Storm the Bastille is $20 in advance or $25 the day of the run. A commemorative long-sleeve T-shirt, as well as a race packet and race number, will be provided to all registered runners. T-shirt sizes are guaranteed with registration by 11:59 p.m., Sunday, June 29.

HOW TO REGISTER IN ADVANCE:

  1. Register online – Visit www.bastilledaysfestival.com and follow the www.active.com link. Online registration ends at 11:59 p.m., Sunday, June 29.
  2. Register by mail – Download the run application at www.bastilledaysfestival.com and return form with payment by Friday, June 13.
  3. Register in person – The East Town Association office (825 N. Jefferson St.) is open Monday through Friday, 9 a.m. to 5 p.m. Register by Wednesday, July 9 to take advantage of the reduced rate.

For more information on the BMO Harris Bank Storm the Bastille and full 2014 Bastille Days lineup, visit www.bastilledaysfestival.com or call 414.271.1416.

Bastille Days is presented by Columbia St. Mary’s and sponsored by Bud Light, Madison Medical Affiliates, BMO Harris Bank, Pepsi, Gruber Law Offices – “One Call…That’s All”, International Autos Group, Door Peninsula Winery, Bastille Whisky, The Adecco Group and Saz’s Hospitality Group.

About Bastille Days
Bastille Days is presented by the East Town Association, Inc., a nonprofit downtown Milwaukee business organization that has celebrated Bastille Days in Milwaukee since 1981. Proceeds from the festival are returned to the community through neighborhood improvement programs and civic events such as the popular Jazz in the Park and East Town Market. Bastille Days is free and open to the public. Visit www.bastilledaysfestival.com.

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