Personnel File

Shelley Paxton

Shelley Paxton is the Vice President, Global Marketing & Brand at Harley-Davidson. She is responsible for leading all aspects of the marketing function including global and regional marketing operations, marketing strategy, agency management, advertising, promotions, market planning, communications, and global brand management. Prior to joining Harley-Davidson in 2010, Paxton successfully advanced through a number of global leadership positions over seven years at Omnicom Media Group (OMG). Her key roles included Worldwide Digital Strategy Officer, responsible for driving digital marketing thought leadership across global clients such as McDonald’s, Pepsi, Visa, Intel, and J&J; Global Account Director for Visa; and, Global Account Director for McDonald’s, which included a period of living and working in China. Prior to joining OMG, Paxton was VP, Interactive Marketing for America Online, where she was responsible for development of AOL’s e-commerce advertising strategies, platforms, and partnerships. She was influential in the turn-around of the company’s online shopping platform and in architecting innovative multi-million dollar integrated marketing partnerships across the newly formed AOL Time Warner. Paxton graduated with a Bachelor’s Degree in Marketing/Business Administration from Boston College. She is an avid supporter of the arts and former founding member of an Improv Comedy Troupe in Chicago. Paxton currently sits on the Board of Trustees of the Milwaukee Institute of Art & Design as well as Milwaukee Repertory Theater.

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