New Land Enterprises has proposed a development for the southeast corner of Farwell Avenue and Kenilworth Avenue. The proposal is a five-story mixed-use apartment building with first floor retail. The apartments will primary be one-bedroom and studio unit that will provide high quality housing for young professionals who choose to live in the heart of the East Side. Since the opening of the Kenilworth building, various retail operators have opened, including the national retailers American Apparel and Urban Outfitters, and this projects inclusion of first floor retail will expand this growing cluster. The plans are available on the City Plan Commission website.

Plans and Drawings
Description
Map

To be honest, we don’t know exactly. But we do know that they’ve proposed 8 sites, and we’ll break down each one to determine which one we think might be the best. Our best and worst rankings are available at the bottom of the article.

Site #1 - The Prospect Mall
Actual Location: Prospect Avenue between Ivanhoe Place & Kenilworth Place
What’s There Now: Former Prospect Mall, currently empty, along with surface parking lot across Farwell
Note: We have heard that this project would potentially only use the east side of Prospect, the surface parking lot and Qdoba. We are unsure how it would integrate into the currently empty mall. If this is true, it could change our ranking (see bottom of article) of the site.  UPDATE We contacted Boulder Venture to clarify this question but they are unable to comment on the proposal at this time.

Pros

• Close to other dorm (Kenilworth) and close to campus
• On an existing bus route (30)
• Uses a currently unused property
• Would help area businesses by delivering 500 new customers
• Would please students to be close to other students

Cons

• Would create another cluster of students possibly creating more neighborhood backlash

Site #2 - Near Brady Street Site
Actual Location: 1744 N. Farwell Avenue, Southeast Corner of North Farwell Avenue and East Royall Place
What’s There Now: Surface Parking Lot

Pros

• Would deliver 500 new customers to Brady Street area
• Replaces existing surface parking lot
• Close to entertainment for students
• On existing bus route (30)

Cons

• Would be furthest dorm from campus

Site #3 - Near Beerline Site
Actual Location: 1887 N. Water Street, just west of Humboldt Avenue
What’s There Now: Empty Warehouse Building, former home of Pro Graphics Inc

Pros

• It’s near the Good Life which is fun to eat at? (and Wolskis)
• It’s a short walk to Brady Street (although not as close as the other site)
• Next to river

Cons

• Would draw continued opposition from nearby condo owners
• Site could be better capitalized by condo development
• Next door to empty Gallun Tannery (wouldn’t necessarily encourage condo development there)
• Close to an existing transit route (10), but transit route does not go through campus
• Awkward walk to Riverview, despite being just across the river
• Potentially difficult spot for shuttle bus to pick-up/drop-off from.

Site #4 - Hometown Gas Station
Actual Location: 1436 North Avenue
What’s There Now: Abandoned gas station

Pros

• On North Avenue near entertainment district
• On existing transit route (21)
• Inbetween both Riverview and Kenilworth dorms
• Next to river
• Easy for current UWM Shuttle to stop here on route from Riverview

Cons

• Would draw ire of many residents because of Milwaukee River Overlay District due to its spot along river
• Nearby residents would certainly raise a fuss about parking, congestion, regardless if it were true or not.

Site #5 - Humboldt Avenue Site
Actual Location: 2628, 2650, and 2660 North Humboldt Avenue, just south of Center Street
What’s There Now: Collection of buildings

Pros

• On existing bus route that goes downtown, but not to campus (10)
• Next to river
• Would integrate well if Riverview shuttle went up Humboldt, then down Locust to get to campus
• Would help revitalize businesses along Center Street

Cons

• Would draw ire of many residents because of Milwaukee River Overlay District due to its spot along river
• Close, but yet not, to Riverview dorm, awkward walk
• Not a good connection to campus without UWM shuttle
• Would certainly irritate neighbors with noise of freshman students walking to keg parties in the area

Site #6 - Holton Terrace
Actual Location: 2825 N. Holton Street, at the intersection of Holton and Locust
What’s There Now: Green space adjacent to Holton Terrace public housing

Pros

• Would utilize what is currently underutilized land, which long-term may be catalytic to other development along Locust and Holton

Cons

• Perception of being next to public housing facility would be negative, regardless of how safe the facility is.
• Neighborhood would likely reject students and be irritated with their noise
• Not near any retail or entertainment districts

Site #7 - Tracks Tavern and Grille
Actual Location: 1020 E. Locust Street
What’s There Now: Tracks Tavern and Grille, surface parking lots, and a few apartments

Pros

• Would replace surface parking
• Would be near existing new development (Alterra Coffee on Humboldt)
• Would be catalytic to other development near the intersection
• Would integrate well if Riverview shuttle went up Humboldt, then down Locust to get to campus
• Would likely not generate resistant from neighbors
• Connected to campus during school year with bus (60)
• Next to two parks

Cons

• Awkwardly close, but yet separated from main campus
• Not near other entertainment/retail options other than Alterra [there are some bars on locust]
• Next to two parks that are overly big and underlit at night, might not be well used by students at night out of fear

Site #8 - Heinemann’s Commissary
Actual Location: 1300 E Locust Street
What’s There Now: Heinemann’s Commissary located in a small building

Pros

• Would integrate well if Riverview shuttle went up Humboldt, then down Locust to get to campus
• Connected to campus during school year with bus (60)

Cons

• Small lot, tall building
• Would likely draw opposition from residents over Milwaukee River Overlay District despite tall public housing facility next door
• Along busy street
• Close, but awkwardly far from main campus because of long Locust Street bridge
• Would not be positioned well to generate neighboring new development
• Students would be fairly isolated, with longer walks to any retail or entertainment.

Best sites currently for the new UWM freshman dormitory

1. Prospect Mall Site
2. Near Brady Street Site
3. Hometown Site

Worst sites currently for the new UWM freshman dormitory

1. Near Beerline Site
2. Holton Terrance
3. Humboldt Avenue Site

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Kenilworth
Originally uploaded by Volá Berlín

OnMilwaukee.com reports that Urban Outfitters will open on the east side of Milwaukee on December 14th. The store is located in the bottom of the Kenilworth Square Apartments (one UWM’s new dorm buildings) on the corner of Prospect and Kenilworth.

This should help give UWM students yet another excuse to avoid driving out to Mayfair Mall and instead walk or ride the included-in-their-tuition bus to yet another developing east side location.