Building Info

Transera Rendering. Rendering by Kindness Architecture.
  • Address:
    1550 N. Prospect Ave.
  • Architect:
    Kindness Architecture
  • Status:

Proposed tower for the rear of Goll Mansion. Proposed by New Land Enterprises, but never built. Site was deeded to Associated Bank in 2010.

Photos

Content referencing Transera

Eyes on Milwaukee: A New Tower for Prospect Ave
Eyes on Milwaukee

A New Tower for Prospect Ave

Will the council allow a 27 floor apartment tower on Prospect Ave?

Eyes on Milwaukee: 26-Story Tower for Prospect Avenue
Eyes on Milwaukee

26-Story Tower for Prospect Avenue

Here are all the details on proposed $55 million project: renderings, floor plans, diagrams.

Best of Doors Open: Inside the McIntosh–Goodrich Mansion
Best of Doors Open

Inside the McIntosh–Goodrich Mansion

Great architecture with a fun history.

Friday Photos: The Greenest Ever and Going Up
Friday Photos

The Greenest Ever and Going Up

Sage on Jackson would be the greenest multi-family structure in Wisconsin and Illinois.

2009 Milwaukee: A Year in Review
2009 Milwaukee

A Year in Review

It's time to look back at all the predictions we made for last year, and see how overly optimistic we were.

The Abuse of Historic Preservation

The Abuse of Historic Preservation

Saving and restoring historic buildings is vital to any city.

Historic Preservation is a Good Thing

Historic Preservation is a Good Thing

Historic preservation is a good thing, when for example it is used to restore City Hall or re-purpose the Grain Exchange because it adds value to Milwaukee.

Small Changes Coming to Preservation Ordinance

Small Changes Coming to Preservation Ordinance

One item of interest was a proposed change to how appeals of Historic Preservation Commission actions were to be handled. Alderman Bob Bauman explained that most issues related to actions by the Historic Preservation Commission are handled by the Zoning, Neighborhoods & Development Committee or the Common Council.  It was pointed out that during a typical situation the Historic Preservation Commission may deny a demolition permit and then the property owner could appeal to the Common Council whereas in the case of the Transera project the Administrative Review Board stepped in due to what Alderman Bauman characterized as a “a glitch in the HPC ordinance”.  Alderman Terry Witkowski supported the measure and added “I’ve been on that board for five years and this is the first time anything from historic preservation came that way,” indicating that this change wouldn’t burden the Common Council with numerous appeals. In response to this legal quirk, Alderman Bauman considered passing legislation to dissolve the board but instead brought forward an amendment to the ordinance.  The amendment directed future appeals to the Common Council and restricted who may appeal a decision by the Historic Preservation Commission.  This ordinance change was approved and will now go before the full Common Council.

Our 2009 Top Ten Lists

Our 2009 Top Ten Lists

It's time to look forward to what we can hope for and plan on in 2009.

Goll Mansion Project Now Called Transera

Goll Mansion Project Now Called Transera

New Land Enterprises’ Goll Mansion Project has a new website and a new name, The Transera.  The company recently unveiled their new website.  Floor plans of units are now available, as well as a proposed amenities list.  The project recently gained approval from the Milwaukee Common Council.    

Goll Mansion Project – Common Council October 7th, 2008 Meetings Notes

Goll Mansion Project – Common Council October 7th, 2008 Meetings Notes

Although only briefly discussed, the most controversial item approved today was the change in zoning for New Land Enterprises' 26-story condominium tower to be built behind the historic Goll Mansion.

Zoning Committee Approves 26-Story Tower

Zoning Committee Approves 26-Story Tower

The only item on this meeting's agenda was a request from New Land Enterprise for a change in zoning from RM7 to Detailed Planned Development which would facilitate the construction of a 26-story condominium tower on the Goll Mansion property.

Sydney Hih Nomination Held at Historic Preservation

Sydney Hih Nomination Held at Historic Preservation

This Historic Preservation Commission ("HPC") meeting included agenda items for the high profile projects, The Palomar, The Brewery and the Goll Mansion redevelopment.

Combined Committee Approves 26-story Tower

Combined Committee Approves 26-story Tower

This meeting was the much anticipated combined City Plan Commission ("CPC") and Historic Preservation Commission ("HPC") meeting regarding New Land Enterprises' development proposal for the Goll Mansion site.

Goll Mansion Project Prepares to Go Before the City for Approval

Goll Mansion Project Prepares to Go Before the City for Approval

This project by New Land Enterprises proposes the construction of a 27-story 35-unit condominium development that would activate the Goll Mansion by utilizing it as the development's lobby. Controversy flared up at a recent neighborhood meeting over concerns from residents of 1522 On The Lake that some of their view would be blocked and from historic preservation groups that raised concerns about insuring the preservation of the historic Goll Mansion.

Goll Mansion Project Renderings

Goll Mansion Project Renderings

New Land Development has made renderings available of their Goll Mansion project. We've reposted them here to continue discussion on the proposed development.

27-Story Tower on Prospect Faces Opposition – But Why?

27-Story Tower on Prospect Faces Opposition – But Why?

This plan would add $60 million to the City of Milwaukee's tax base, enhance the skyline, bring new residents to the city and save the Goll Mansion.