Iversen’s Store on Water and Mason Streets
A "stereoview" by famed photographer H.H. Bennett captures Water Street in the 1870s or 1880s.
The vast majority of stereoviews of Milwaukee were produced in the 1870s and the 1880s. For those unfamiliar with the term, a stereo was a pair of photographs taken by a special camera so that when mounted on a board and viewed through a stereopticon an illusion of a 3-D effect was created. Nationally these viewers remained popular for home entertainment through World War I, before being supplanted by such new media as radio and movies. It was not unlike the fate of VHS and Betamax in more recent decades.
In Milwaukee Bennett needed a retail outlet as he ultimately would produce over 200 views of the city during the period of mid 1870s to the late 1880s. His retail outlet was the J.C. Iversen & Co store located at 425 and 427 East Water St. East Water is today’s Water St. and the store, as seen in this photograph, was located on the west side of Water St., just south of Mason St. Bennett’s Milwaukee views were very different from the naturalistic photography of the dells and his best views of Milwaukee are highly prized today. Expect to see many of them here in the future.
Today the location is occupied by the Daniel Burnham designed City Center at 735 (previously known as the First Wisconsin National Bank building).
Jeff Beutner is a collector of photographs, postcards and stereoviews of old Milwaukee. This column features these images, with historical commentary by Beutner.
Oct 22nd, 2014 by Jeff Beutner
The famed photographer H. H. Bennett captured the splendor of the Mitchell mansion.
Oct 15th, 2014 by Jeff Beutner
The fabulously wealthy business man created an unusual, two-story conservatory within his home.
Oct 7th, 2014 by Jeff Beutner
What would soon be known as Grand Avenue became a row of millionaires' mansions.
Oct 2nd, 2014 by Jeff Beutner
With his great wealth, he built a lovely home still standing today on 9th and Wisconsin, now the Wisconsin Club.
Sep 26th, 2014 by Jeff Beutner
The Plankinton Arcade sits on the site of the former Plankinton House Hotel.
Sep 17th, 2014 by Jeff Beutner
Two historic views of the Plankinton House Hotel's impressive interior.