Gutting the Prospect Mall
New plan adds 4 floors, 52 apartments and 10,000 square feet of retail. But first the old place must be gutted.
Joseph Property Development is in the process of converting the former Prospect Mall on Milwaukee’s East Side into a mixed-use apartment building. The failed mall, which at one time even included a small movie theater, has been empty for years. As part of the conversion, Joseph Property Development will add four floors and a greenspace to the top of the existing building. They’re also gutting the interior of the mall to convert it to a retail space with underground parking. Joseph Property Development will also remove the hideous EIFS facade exposing the original brickwork and allowing for large windows to be installed.
Of interest to Milwaukee history buffs, the building was converted from an auto dealership to a mall in 1976 by the late George Bockl. Bockl’s grandson Robert Joseph is converting and expanding the property today. For more on the building’s history see the Prospect Mall Apartments building page.