Downtown History Presents Opportunity in Milwaukee

Feb 4th, 2010 | By Matthew Trussoni | Category: Downtown

VistaCities in the Midwest will be competing for residents and tourists over the next century.  Unfortunately, it will continue to be difficult for Milwaukee to compete with the likes of Chicago in terms of sheer volume.  So Milwaukee needs to continue working to distinguish itself. Urban design and architecture are the most pragmatic way to accomplish this, as demonstrated by the Milwaukee Art Museum and Miller Park a decade ago.

Milwaukee’s beginnings offer the framework to continue to grow into an aesthetically distinguishable city.  During the genesis of Milwaukee the competitive nature of its founders, Solomon Juneau and Byron Kilbourn, manifested itself in the town’s street layouts.  The streets did not line up on opposite sides of the river.  A walk down Water Street reveals how the competition between Solomon Juneau and Byron Kilbourn created a multiplicity of vistas that can be used to beautify Milwaukee today.  Very few, if any, Midwestern cities have this advantage since the Jeffersonian grid system had wholly encompassed American Urban Planning by the time of any meaningful western expansion, leaving long straight streets with no termination opportunities even in high density areas.

The historic cores of many other Midwestern cities founded concurrently with Milwaukee have for the most part been destroyed.  The great fire of 1871 wiped out the historic core of Chicago where Grant Park exists today.  In St. Louis, the historic core was razed to make way for the Jefferson National Expansion Memorial (the Gateway Arch) in 1965.  While these new public spaces serve their communities well, the absence of historic cores presents Milwaukee with a great opportunity to showcase its urban fabric and unique block structure.

The fact that the most urban part of Milwaukee is still along the historic core with its many functions and multiple vistas should be studied and implemented in the current and future development of downtown.  The optimal component of beautifying these vistas is that most of the termination points also lie on the Milwaukee River Walk.  Creating a beautiful city, founded on the past looking toward the future, will set a good example for future generations to continue to contribute to the pleasant and sustainable urban environment in Downtown Milwaukee.

Guest post by: Matthew Trussoni

Matthew Trussoni, PhD, PE, RA is currently an Assistant Professor in and an alumnus of the Milwaukee School of Engineering’s Architectural Engineering Department.  After graduating MSOE he attended the University of Miami in Coral Gables, Fla. where he completed a dual master’s degrees program in the School of Architecture in 2005 earning the degrees of Master of Architecture and Master of Urban Design.  In 2009 he earned his Ph.D. in civil (structural) engineering in the Civil, Architectural and Environmental Engineering Department. His professional experience has encompassed both architecture and engineering as he is a Registered Architect and Professional Engineer in the State of Florida.

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  1. Grant Park was never developed…and not all of pre-fire Chicago was destroyed. The historic cores of many Midwestern cities founded around the same time as Milwaukee are just as intact, relatively speaking, as the Brew City’s; and some older, even. Cincinnati and Cleveland both come to mind, as do myraid smaller cities. Milwaukee’s historic building stock is a major asset, no doubt. But if the city wants to distinguish itself, architecturally, it needs to do more to highlight that, as well as promote good contemporary design. Unfortunately, many of the buildings that have gone up in the past five years are absolutely forgettable, or even damaging (the positively atrocious condo tower on Burns Commons, at the terminus of the view down Farwell, springs to mind immediately). Milwaukee squandered much of the boom; hopefully, that won’t happen the next time around.

  2. It’s a fabulous and frustrating time to live here.

  3. Well written post, Matthew! I couldn’t agree more. Hope to read more of your thoughts here on Urban Milwaukee.

  4. Great write up and very interesting to read! As a new resident to Milwaukee I’ve been very happy with the city’s urbanism and density in many parts. Riverwalk is awesome and a major, major asset/ competitive element the city has. And the third ward is great too. It’s unbelievable to me how dead downtown seems though. Particularly the myriad of empty store fronts. Downtown has a lot of potential, but Wisconsin Ave. really needs a major overhaul. If it wasn’t for the high rises it would be anything but urban.

    Ben, having moved from Los Angeles to here, I must say Milwaukee is much, much less frustrating then LA was (as far as the “oh come on!” factor). Milwaukee is so much further along in some way in its urban thinking. Some trains would be a much welcomed addition and would go a long way to further the reputation and draw of the city. I think a huge reason Chicago has been so successful is because of their great transit system. There is no reason Milwaukee could not follow in the footsteps of similar sized city’s such as Denver, Pittsburgh and Cleveland who all have a train component to their transit authorities.

  5. Great write up. I’m not really sure the block structure, in an of itself is going to be much of a tourist attraction. Rather, it’s about good attitude, pleasant places to stroll, and a “Real-ness” which you might be able to get in milwaukee that you might not get in, say, Orlando. The next frontier in international tourism once the furthest reaches of the globe are trodden? Why not!

  6. Got to this post from Infrastructurist… the old classically-styled buildings in the photo above are just lovely. However, as a favor to those of us who’ve never been to your fine city, perhaps you should consider posting/linking to some more images of the vistas you mean! :)

  7. I’m a born and bred Milwaukeean. Milwaukee has its aesthetic sections, but it really has nothing to rival Pittsburgh, where I’m studying. Milwaukee has pretty strong topographical disadvantages to having much by way of vistas.

  8. @A Smith! Thanks for visiting UrbanMilwaukee.com. Matt will be doing some followup articles on the Vistas and we’ll make sure to include more photos. Thanks Again.

  9. @ Joe,
    I agree with the notion that there have been many squandered opportunities during the peak years of the boom and we should learn from them for the next time around. None of the points made in the write up are meant as absolutes. Part of Grant Park was formerly Lake Park, part is landfill and part was buildings and urban fabric. In Cleveland a good portion of the original city was razed to make way for Burnham’s Group Plan of 1903. I am not that familiar with Cincinnati but I will have to take a look.

  10. [...] Downtown history presents urban opportunity in Milwaukee (Urban [...]

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